It’s a fact; we do what others do simply because others are doing it. If you don’t know exactly what I mean, think about the last time you made a purchase from a website, shopping network or an infomercial based on a testimonial by a celebrity, an expert or a customer. These facts are defined as the law of social proof and the power of social influence. Basically, people are all copycats to some degree.

Testimonials, also known as success stories or rave reviews, are used to increase sales by proving you are okay to do business with then following up with an enticing offer. A good testimonial will set you apart from your competition. This is your opportunity to prove you can deliver the products or services. Testimonials provide you with a track record, when done correctly they are very powerful promotional tools.

No doubt about it, testimonials will hurt you when people don’t think they’re real.

And that’s not all, an anonymous testimonial is worthless.

They must be personal, believable, and specific.

Use testimonials that talk about personal situations or specific benefits. Specific testimonials work because they are more credible. In addition, they should address a question that may help persuade potential buyers. Testimonials with a full name, title, company, and photo, are more believable than just initials and a city.

When was the last time you asked for a testimonial?

Be sure to provide a framework of a few questions to ensure the testimonial is as measurable and focused as possible.

If you are searching for a way to display credibility and perceived trustworthiness with your testimonials try authenticating them with a seal of approval. Authenticated Testimonials uses a detailed system with a seven-step verification process. Once confirmed they offer a seal of approval for your website with a date displaying the testimonial has been verified.

That might sound fine on the surface, but, people are talking about your business. Sometimes it’s good and sometimes it’s bad, that’s the power of a testimonial. If you want to know what people are saying it’s no secret, check out these two popular sites to find reviews:

• Yelp is the ultimate guide that taps into the community’s voice and reveals honest and current insights on local businesses and services on everything from martinis to mechanics.

• Judy’s Book has over a million nationwide write-ups, reviews and ratings on local businesses to help you make informed decisions.

No review yet?

Good!

Start reaping the benefits today; use these services to send your most satisfied customers to begin the process by writing a testimonial (review).

I’m sure you’ll agree, using testimonials are a powerful way to show how your product or service blows away the competition.