Let’s start with this quote by Carl Shapiro:
“Positive feedback makes the strong grow stronger and the weak grow weaker.”
Well, it’s a fact in business all feedback online (and offline) is not going to be positive. There will be times when you are provided feedback online that makes you happy and keep you smiling all day. Then, there will be times you receive feedback online that makes you sad or question why you are in business. One thing is for sure; as a home based business owner, solo professional or any business you have to look for ways to turn the lemons into lemonade.
Once you remove your emotions, you can objectively look at the feedback you received. You never know if that information will spark an article idea, a new product, a new service or an improvement to existing products or services. What I am leading up to is this; here are 3 ways you can get feedback online (even if you don’t want to hear it):
1. Listen to social media – With over 500 million people on Facebook you know there is a ton of noise on social media sites. However using the Social Mention tool will help you monitor what is being said about you or your business. Social Mention listens in real-time across hundreds of sites like Facebook, Twitter, YouTube, Linkedin and many others you may not have heard of. With Social Mention you can receive free daily email alerts about you or your company.
2. Monitor online feedback sites – You can find sites dedicated to feedback in many different industries from professional services, travel, to restaurants and just about anything in between. In my opinion the two most popular sites are Yelp and CitySearch they make it easy to write a review specifically about local businesses. To protect the integrity of the feedback on both sites you must register to write a review.
3. Capture feedback on your website – The quickest way to use your website to capture feedback is to create a form or use a survey tool. On the other hand if you want to get fancier or if customer feedback drives the growth of your business consider using tools specifically designed to collect feedback. .
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