Are you keeping up with all the social media platforms? Do you have a presence on Facebook, Twitter, LinkedIn, Google+ and Pinterest? Are you driving internet traffic by blogging, creating special reports, conducting webinars and teleseminars, leaving blog comments, guest blog posting and getting media attention?
If you are using one or more of these strategies, I am sure you realize marketing your business online (or offline) can be very time consuming.
Here is the thing; you need certain information about your visitors so you know 100% for sure which strategies are working or not. So what is the secret to help you achieve more from your efforts?
Well, I call these the ABC’s of driving internet traffic to your website.
Where does your web traffic come from?
This is not just about acquiring visitors. You SHOULD know exactly where they come from. There are many online marketing strategies you can be implementing to help with driving traffic to your website. However not knowing which strategy is generating the most traffic unfortunately you could be wasting time and money. So if you are doing everything you can to gain visibility for your business you need to know what is working and what is not working.
Measuring acquisition, you can find out:
- Which social network performs the best with referring traffic
- Exactly how much traffic Google (and other search engines) sends you
- Which pages visitors go to directly by typing in the URL (web address)
What did your traffic do when they came to your website?
Marketing your blog using social media is increasingly important so you have to monitor the impact and effectiveness of your efforts. When visitors come to your website, you have goals for them to either read your content, share your content, sign up for your newsletter and/or make a purchase. You want to know how your content works in getting your visitors to accomplish your specific goals. Understanding their behaviors allows you see to which page design and content is most effective.
Monitoring behavior, you can find out:
- Which social media buttons visitors are using to share your content
- The amount of time each visitor spends on the page
- The exact pages that are the most socially shared
What was the outcome of the visit?
Let me explain, a conversion is the completion of an activity on your site that is important to the success of your business. For example, a conversion happens when a visitors registers for your newsletter or downloads a product they purchased. Tracking the conversion and monetary value of your website traffic will help you understand the impact of using social media, blogging, and other marketing efforts on your business. The only way you can truly find out how well your site is performing is to track the outcome of your visitors.
Tracking conversion, you can find out:
- How much revenue you received from social media visitors
- Which page generated the most newsletter subscriptions
- How many visitors subscribed to your newsletter after reading a blog post
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