I am going to start by asking you what I think is a simple question, is your online marketing efforts and social media driving traffic to your website?
If you cannot answer the question for sure with how many visitors you have from each social media source, do not worry you are not the only one.
Every time one of my new coaching clients say I just finished being interviewed for a Teleseminars or Webinar I ask, how did you do? I ask the same question to my new coaching clients when they rave about their awesome guest blog post that appeared on a site that attracts their target audience.
When one of my new coaching clients say, “I’m using Facebook, Twitter, LinkedIn, Pinterest but its not working.” I ask do you know which one is bringing you more leads or generating the most traffic?
So of course, when one of my new coaching clients tell me they spend time commenting on targeted blogs, I ask which one is working best for driving traffic?
Before I continue, in addition to asking questions I also let my coaching clients know they are doing an excellent job implementing one (or all) of these strategies. These strategies are proven ways to drive traffic.
Now if you are implementing these strategies like my coaching clients, monitoring and measuring results are a must! Why? Tracking results will give you the information needed to make decisions of what strategies you should do more of or stop doing completely. As time and resources are persistently limited for, social media you will need to decide whether to use this social media and not that to get more customers.
Here are five tools that show if you’re driving traffic with social media is working:
Use Facebook Insights
Every Facebook business account has page insights. Facebook provides anonymous data for how people are engaging with the content you publish. As the admin, you can see this information as numbers and as a graph.
Use Hootsuite Reports
You can create a report to view the summary statistics of their Ow.ly shortened links. This will tell you information such as how many clicks you had on a link, where the clicks were coming from, and your most popular links.
Use Twitter Counter
On TwitterCounter.com you can see Twitter following over various periods of time including weekly, monthly, 3-Month or 6-Month. Plus you can this site provides predictions for how many days it will take to reach a certain number of followers.
Use Bit.ly Analytics
This link shortener is will show you with numbers, charts and graphs how many bit.ly time your links have been clicked. You can get this data by the hour or up to the past 30 days.
Use Google Analytics
The other options mentioned are a good place to start. However if you REALLY want to understand and listen to EXACTLY what your website traffic is telling you Google Analytics is the best no-cost option. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
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