Small business owners: do you want to improve your website and online marketing ROI?
Easy!
Monitor your website or blog analytics data. Do you know who is visiting your website? When was the last time you checked your website statistics? Do you want to improve your website and online marketing ROI? Want the answer? Keep reading…
Every week I review my website stats to find out what marketing efforts are working and what’s not. I need to know what keywords people are using to find me, how long they are staying on the site and which articles they are reading.
I am a contributor to Boomer-Living for the Boomer Entrepreneur and Baltimore’s Social Media Examiner for the Examiner.com as well as a frequent guest blogger for other websites and eNewsletters. So it’s important for me to know where the traffic to my website is coming from in order to maximize my online marketing ROI.
To get this data I use Google Analytics because they provide some of the best statics for gathering the data I need in an organized way. I know I have a ton of things going on in my business and personal life like as I’m sure you do too. So I know it may be hard to remember to routinely login in to your Google account to check you stats, but you should often.
Online marketing ROI
Here are 3 ways to automatically receive your stats without every logging into Google Analytics:
1. Email Reports – create a custom report with the details you want to track. Schedule your reports to be emailed each morning, on Monday’s, the first day of the month or the first quarter of each month. Your analytics report can be sent in common formats such as PDF, CSV, or Excel. And as an added benefit they can be emailed to more than one person.
2. Receive Intelligence Alerts – Intelligence Alerts automatically monitor the traffic on your website. These alerts are built in to Google so you don’t have to do anything extra except check the “enable automatic alerts” button. You can create custom alerts to monitor traffic spikes, conversion rates, specific campaigns and so much more. The alerts can be emailed immediately when its triggered, each day, week or month.
3. Download Outlook App – If you are still one to use Outlook (I am) you can download a free app created by Red Critter. Their Analytics App provides statistics such as number of visits, page views, pages per visit, bounce rate, average time on site and percent of new visits for configurable date ranges. RedCritter works inside Outlook in its own window gathering information.
Sidebar: If you are an avid Outlook user take a long look at Red Critter’s App Gallery. Lots of cool stuff there for you to have fun playing with.
Do you know who is visiting your website? When was the last time you checked your website statistics? Let me know in the comments below. If you like this article, click the retweet button or like button.
Photo courtesy: microsoft.com
