How To Avoid Common Blog Comment Mistakes

Opps sign blog comment marketing mistakes

Leaving comments on a blog is one of 12 Ways To Use Your Tribe To Skyrocket Your Traffic in 2012 and Beyond! I mentioned in a blog post to kick off the year. No doubt about it, blog comment marketing has Search Engine Optimization (SEO) benefits for both the blog owner as well as the blog commenter.

If you are the blog owner, having frequent comments creates fresh new content for your blog by visitors. This new content gives Google and other search engines a reason to visit more often. The key benefit is — these regular website updates from your visitors helps your SEO and with driving traffic.

If you are the blog commenter there are benefits for you too… Providing relevant comments on sites that attract your target audience or have a similar niche will help your visibility and exposure.  In addition, leaving comments is an important part of your SEO process to get backlinks to your site which helps your pages get indexed in Google.

When using blog comment marketing strategies to maximize your SEO here are 3 common mistakes to avoid:


MISTAKE 1 – Not having a picture next to your comment

Blog owner – It’s your blog, everyone should know it, so be visible. Every time you respond to someone who leaves a comment they should see your picture.

Blog commenter – Leaving comments around the web increases your visibility and helps you to be seen as an authority in your niche. A picture is worth a thousand words so make sure the community knows it’s you.

To fix this blog comment marketing mistake you need a picture that follows you around the internet. Learn how to get globally recognized in half the time with a Gravatar.

MISTAKE 2 – Adding non-relevant comments

Blog owner – Beware of spammers who routinely leave comments that don’t make sense. The spammers only motive for leaving a comment is to use your blog to promote their product or service.

Blog commenter– Don’t just randomly comment on any old site. Blogs or posts that are not directly related to your niche can have an adverse effect on your SEO and won’t provide you any “link juice”.

To fix this blog comment marketing mistake only approve or leave comments that are relevant and add value to the blog post or conversation.

MISTAKE 3 – Not using blog commenting plugins strategically

Blog owner – Using some 3rd party tools instead of the native WordPress commenting feature will not add fresh content to your blog for Google and other search engines. These tools may make commenting easier and more interactive but won’t help your SEO but will help your visibility.

Blog commenter – By default WordPress blog comments are set to “No Follow” so these links do not create an SEO benefit.  If your strategy is to get backlinks from your comments make sure you research blogs that are “Do Follow” or use the “CommentLuv or KeywordLuv” plugins.

To fix this blog comment marketing mistake make sure you have a blog commenting strategy and understand the pros and cons with leaving comments using certain WordPress plugins.

What’s next?

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2 Responses to How To Avoid Common Blog Comment Mistakes

  1. Hello Tonya, I have found this blog while touring in the blog land. I must appreciate your effort for sharing such a nice article with the readers. As per my personal opinion Blog commenting is really a good way for building good and quality links (even relevant links as well). So if you want to get approve in blogs then don’t do SPAM! Because all webamster don’t like SPAM and don’t want to see their own blogs look like spammy blogs. So if you maintain some rules while doing blog commenting then there can be a chance that your comments will be approved. I can suggest something that – don’t use gimpy words (like awesome post, thanks for sharing etc), read the blog and then comment according to the blog article, avoid keyword stuffing in your comment etc. If you maintain these tips then surely your blog will be approved. Anyways, “thanks for sharing” …I have tweeted this article to my followers. keep it up and best wishes. 🙂

  2. This was so informative.
    I agree with your point that commenters should have pictures. People should “know” who they are “talking” to. It makes it more “personal”.

    With the spam comments, the first thing I do is look at the email address they leave. If it is a name, I will then read the comment. If the comment sings my praises or adds value to my post, I may consider it. But I read it carefully. And I have used the “edit comment” feature to cut out what is not relevant to my post.
    I absolutely disapprove of the comments that have business titles or service headings in the email address, unless I know that person as someone who can add value and I want to help “promote’ their content. I feel that the people who have business names in their email addresses want only one thing: recognition for themselves.

    For comments I use the commentluv plugin for two reasons. 1. it gives me a chance to go visit the commenter on their blog to read and leave comments and 2. I like to help promote the content others. It’s the reciprocity thing. If I help you, you may help me later.

    Thank you so much for this post.