Tonya’s Toolbox

Tonya’s Online Marketing Tools

The Resources You Need Right Now to Run Your Business

 

Your Search is Over!

Searching and comparing tools to run your business can be a pain and I know you have more important things to do. So let me help you!

You found the right place for internet tools to run your business. Your search is over. See? I’m helping already.

These online marketing tools are easy to learn and are surprisingly affordable because most are either no-cost or have a very low start-up cost.

I thought it would be helpful to create a resource page that you can always come to for all of your online tools and marketing needs. I recommend bookmarking it (use Google+) for your reference and convenience. Enjoy!

Disclosure:  Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something.  Please do not spend any money on these products unless you feel you need them or they will help you achieve your goals.

ONLINE MARKETING TOOLS

Accounting/Financial Management

  • Outright organizes your small business finances all in one places. It’s FREE – No trial, no credit card and no payment needed. Try it today!

Backup Service

  • Mozy If you do not have a regular backup scheduled STOP RIGHT NOW! This service is FREE up to 2 GB’s. It has saved me twice. Two different laptops two hard drive crashes. Okay don’t say I didn’t warn you. Start you automatic backup TODAY. 

Blogging

  • WordPress can create a beautiful website or blog.  This is the perfect solution to build your online foundation. Google and Facebook love it and you should too!
  • Elegant Themes provides attractive and user friendly WordPress templates that will help you achieve your online goals. Not ready to commit?  Picked a theme you don’t like anymore? No problem, you have 76 (as of this writing) premium themes to choose from until you are happy.

Books

  • Anything You Want this is an amazing story by Derek Sivers as he chronicles how he built a multi-millionaire dollar  business doing what he loved.
  • Book Yourself Solid Michael Port the author provides 7 easy to follow core self-promotion strategies.
  • Tribes: We Need You To Lead Us WOW, was this book ahead of its time! Written in 2008 way before the huge social media explosion. Read this and you will have a better understand of how important social media really is to building your business.
  • Audible Digital Books Don’t have time to read you books? No problem! Purchase your book using Audible so you can listen on your phone, iPad, iPod or MP3 player.

Droid Apps

Use the links on this page to create accounts for these services first. Then go to the Google Play Store to download each one of these apps directly to your phone.

  • Dropbox see the description in file sharing below.
  • Evernote an easy-to-use, free app that helps you remember everything across all of the devices you use.
  • Google Goggles can scan business cards then add the their information to your contact list. You can use it to scan and search for things on Google too.
  • Join.Me Viewer Attend your next online meeting on your phone with the join.me mobile viewer. View someone’s screen and collaborate in real time, on your time, 100% Free.
  • Mozy see the description in back service above.
  • Shoeboxed see the description in productivity below.
  • Square Card Reader is ready to accept credit card payment anytime anywhere you are.
  • TeamworkPM see the description in project management below.
  • TripIt puts everything in one place. If you travel more than twice a year you need this app.

Document Creation

  • Google Docs has it all! So save your money and don’t by Microsoft Office. Everything you need to run your business with anywhere anytime access.

Email Marketing

  • AWeber an easy email marketing tool with features to automate your followup. Ask any internet marketer they will tell you the you need a list because the fortune is in the follow-up.
  • MailChimp perfect for a newbie just starting out. Just remember when you grow you start to grow you may want to move you list to a more robust service. Chances are they all will have to opt-in again so you may lose quite a few people.

File Sharing

  • Dropbox always have your stuff when you need it with Dropbox. Carrying thumb drives is old school. With Dropbox you can bring your photos, docs, and videos anywhere and access them on your laptop, desktop, iPad, iPod and Droid. Sign up for free!

iPad Apps

Use the links on this page to create accounts for these services first. Then go to the go to the Apple  App Store to download each one of these apps directly to your phone or tablet.

  • Dropbox see the description in file sharing above.
  • Dragon Dictation lets you dictate your next blog post, email or whatever.
  • Evernote an easy-to-use, free app that helps you remember everything across all of the devices you use.
  • Join.Me Viewer Attend your next online meeting on your iPad with the join.me mobile viewer. View someone’s screen and collaborate in real time, on your time, 100% Free.
  • LogMeIn provides anytime anywhere access to your desktop computer from you iPad.
  • MindMeister see the description in mindmap below.
  • Penultimate is the best app for notetaking. I know longer use paper in meetings, workshops and conferences. Plus it integrates with Dropbox and Evernote. This app needs a stylus I recommend this Griffin. Save yourself time and money Griffin is great.
  • Shoeboxed see the description in productivity below.
  • Square Card Reader is ready to accept credit card payment anytime anywhere you are.
  • TeamworkPM see the description in project management below.
  • TripIt puts everything in one place. If you travel more than twice a year you need this app.

Keyword Research

  • Market Samurai is a full-service internet marketing tool. It not only does keyword research, you can find content and strategic sites for blog commenting and guest blog posting.
  • Google Keyword Tool can help you find keyword that you might not think of or realize your target audience is using to search Google.

Merchant Gateway

  • PowerPay  for hassle free credit card payment processing. What if you could sign up for a merchant account to accept all major credit cards for your business today with ZERO upfront costs and no long term contracts? Just sign up with PowerPay.

Mindmap

  • MindMeister online mind mapping and brainstorming. The perfect tool when you need to get a process out of your head and on paper, well the computer.

Monitoring Results

  • Google Analytics tells you EVERYTHING you need to know about whee your visitors come from, what they did and what was the outcome of their visit.
  • Clicky offers a simple way to begin reviewing the activity on your website.

Outsourcing

  • Elance has a host of expert programmers, designers, writers, translators, marketers, researchers and admin contractors with tested skills to help you get things done one project at a time.

Phone Service

  • Google Voice will amaze you with everything it can do for the low, low price of FREE. The is the perfect solution to get a dedicated phone number to run your business like a business and not like a hobby.

Productivity

  • AudioBoo a mobile and website service for effortlessly recording and sharing your voice. You can make a 3 minute podcast from you desktop, iPad or smartphone.
  • Evernote helps you remember everything and capture anything for free. Take notes, take a picture, remember recipes and so much. Okay I don’t use this nearly as much as I should but I will start now, how about you?
  • Shoeboxed is the easiest way to keep track of receipts and generate expense reports anytime, anywhere

Project Management

  • Teamwork PM is the best team task management tool I have ever used. This is project management made easy. It helps managers, staff and clients work together more productively online.

Screen Capture

  • Jing is perfect for capture images on screen or creating a quick 5 minute video of you screen. Easy and free, you’ll love this one too.
  • Screenr is completely free. You don’t have to download or install anything. Just click the record button, capture your screen and voice then share the link. AWESOME!

Screen Sharing

  • Join.me lets you hold a simple screenshare or webinar with 250 people. Best of all its totally free with NO ADS. WooHoo!!! Oh and you can join a meeting from your iPad, iPhone or Droid. NICE!!

Shopping Cart

  • 1Shopping Cart can take orders, do email marketing, track affiliates, create coupons and more. Its an all-in-one marketing and shopping cart solution.
  • Paypal gets you started accepting credits online right now.
  • Square Card Reader accepts credit cards anywhere. All you do is signup and they will send you a free Square Card Reader you can use on your phone, iPad or laptop.

Social Media Scheduling

  • HootSuite perfect if you want to plan ahead by scheduling your updates. You can also use it to manage most of your social media engagement in one place.
  • Social Oomph use this to schedule your tweets and other social media updates. Or you can use it to monitor the Twitter tweet stream and periodically email you a digest of the tweets that contain your keywords.

Teleseminars

  • Free Conference Calling  there are many of these sites to choose from. However this is one of the only ones you can change your access and host codes on the fly.

Video Creation

  • Jing creates short videos directly from your computer screen. You can easy record up to 5 minutes.
  • Screenr is completely free. You don’t have to download or install anything. Just click the record button, capture your screen and voice then share the link. AWESOME!

Video Hosting

  • Vimeo has private and public areas to store your videos. You will need the Pro version to use it for business.
  • YouTube gives you a channel to upload your original video content to a custom vanity URL.

Webinars

  • GoToMeeting has exactly what you need to run a webinar with a small or large group. You can conduct do-it-yourself webinars with up to 1,000 people – all for one flat rate.
  • Join.Me is a simple screen sharing tool for meetings on the fly. The free version has plenty of features plus you can have up to 250 viewers! You will need to upgrade to the pro version to schedule meeting in advance.

Website Creation

Website Hosting

  •  Hostgator I have used them for more than a decade now because I love them. Christmas Day my site was hacked they worked with me until I got it fixed.  An easy 1-click WordPress install with more benefits than you will ever need.  NOTE: Here’s a 25% off coupon code: SavvyBizBuilder

 WordPress Plugins

  • Popup Domination has beautifully designed templates to capture opt-ins. I know, I know everyone hates them but they really work.