Answer this question: Is social media lead generation a waste of time? Social media lead generation is a big fat waste of time! There, I said it. I don’t believe it, however, there are tons of business owners who feel this way. Why? My guess is because they...
Marketing like it’s 1999? Well that was 16 years ago. Its’ time to revamp your social media strategy with these ideas… Believe it or not social media started on May 5th 2003 with LinkedIn. Though it’s not 1999 the way social media is being used (or not) by...
“Social Media ROI“ is, part 1 of a 6 part series, an overview of five tips to help measure your social networking return on investment (ROI) efforts: 1. Create a strategy 2. Use automation 3. Use cross platform tools 4. Invest in training 5. Track and...
The number one comment I hear from small business owners who are considering using Twitter is “I don’t have a lot of time to Tweet but I want to get my message out”. The next question I hear is, how do you measure social media ROI? Now don’t...
When growing your social networks (Twitter, Facebook, LinkedIn) community numbers is it about the quantity or the quality? This conversation was started by John Jantsch of Duct Tape Marketing who sent this tweet: “wondering if as your social networks grow they become...