It’s been a heck of winter! I don’t know about where you live but here in Maryland (and many parts of the U.S.) this winter has presented its share of challenges in the form of a four letter word we call “Snow”.
Fortunately, we were able to spring ahead last week marking the start of Daylight Savings time and the official countdown to spring. WooHoo!!! Now, its time to put winter behind us as we start thinking about spring cleaning our homes. You open your windows to let fresh air in, do your spring cleaning to make your home fresh, clean and start to declutter.
Spring is a time of renewal. The days gets longer. The flowers and trees start to bloom. The birds start to sing early in the morning. Spring is an opportunity to look for areas where you can immediately spring into action but not just in your home, your business too. If your WordPress website is not maximizing its marketing effectiveness you need to learn how to spring clean your website.
Now is the best time to spring into action with your social media strategy too. When was the last time you reviewed the top social media tools for small business?
Here are 5 of the top social media tools for small business you’re probably not using
A social media scheduling tool – Let me start with this… NOT all post should be scheduled. Social media is about building relationships and engaging with your target audience in real-time. However solo-entrepreneurs, business owners both small and larger can benefit from scheduler for some of your social media post.
Social share buttons – Adding these buttons to your WordPress website empowers your visitors to share your amazing content without having to ask them for help. The good news is, you do not have to be an active participant for your content to be spread easily across multiple social media channels.
A link shortener – Every social media platform has limits on the amount of characters you can post. So there’s no need to waste characters on your really long URLs. Just shorten them and use those extra characters for the rest of your message.
Hashtags – This is a great way to reach your target audience. Since hashtags group conversations around a topic or interest, you have a built in audience filled with your ideal clients right at your finger tips.
Google Alerts – This is the easiest way to stay informed about what is happening in your industry or niche on social media. You set up alerts around keywords you are interested in monitoring and Google does all the work listening and monitoring.
BONUS: Google+ – This is more than another social media platform. Check out these 7 quick ways to get started using Google+ to drive traffic to your website or blog.
Ready to “Spring Into Action” but don’t know where to start? Schedule your “Get Acquainted Call” to see how I can work with you to quickly put these top social media tools for small business into action. We will work together strategizing specific ways you can improve your business by spending less time on social media while increasing your leads from social media. Grab your spot here>> http://bit.ly/ChatWithTonya
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Photo courtesy: Rodney Campbell