Spa Content Marketing: Why is it so Hard?

Ready to Take Your Spa Content Marketing to the Next Level?

I know, when most people hear the word “content,” they immediately think of creating blog posts.

When Medical Spa Practitioners read the word content they frequently think of using content to grow the business. And when medical spa practitioners hear the word “content,” they often think of using it to grow their business. But, let’s be real, for some of you, the thought of blogging might seem uninteresting, time-consuming, difficult and quite frankly not a worthwhile marketing idea.

WRONG!

Get your local business ready for spa content marketing

When I read the word content, I envision marketing that will get you found online and seen as the expert in the spa industry. I picture a powerful tool (Google Business Profile) that will help you build a strong online presence and attract more clients to your spa.

I’d like to share a few thoughts with you about the word CONTENT as it applies to attracting new patients consistently, especially if you want to get ideas on generating compelling spa content for all your social media platforms:

I’m sure you’ve heard the Real Estate Agent’s mantra: “location, location, location,” right? It’s the number one rule in purchasing real estate – it’s all about the location. Well, in online spa marketing, we have a mantra too! “Content, content, content!” But, more specifically, “Spa content marketing, spa content marketing, spa content marketing!” This means that creating valuable, relevant and engaging content tailored to your spa audience is the key to building a strong online presence and attracting more clients to your spa business.

You’ll be surprised to learn creating compelling content is one of the best ways to attract your ideal clients to you. Consistently adding fresh unique content not only keeps your target audience coming back to your website but Google too. People are not searching for you online. They are searching for what product or service you provide.

You know what’s the best part about having a website for your spa? It’s like having a 24/7 marketing agency that works for you even when you’re not working, sleeping or playing. The main goal of your website should be to drive more leads and traffic to your spa. And you know the secret to achieve this? It’s all about spa content marketing!

Have you ever thought about writing guest blog posts on other websites as part of your spa content marketing? It’s a great way to gain more exposure in your industry and establish yourself as an expert on your topic. Not only you’ll be reaching a new audience, but also it will help your website to get more backlinks which is a great way to boost your SEO.

Here’s the big takeaway for you:

Creating spa content as part of your marketing strategy is no longer optional! WHY? Because have a blogging strategy plan is critical to attracting visitors filled with your ideal clients and leads to your website.

Are you using spa content marketing to reach new customers locally?

Want to learn the secret to creating killer spa content in record time? Check out my Medspa Marketing Secrets Blackbook! Inside, you’ll discover the exact strategies that top-booked medical spas use to dominate social media and bring in more business.