Lead Generation Ideas: 2 Ways to Get a Steady Flow to Your Website

Just the other day I had a conversation with a client about lead generation ideas. She said her biggest challenge in business is finding leads. Do you have that challenge too? Well, what I told her may shock you (like it did her)…

“You only have two choices for lead generation: time and money. You can either pay for leads with money or pay for leads with time.”

My next question was, “Which one do you have more of, right now?”

Fortunately, you already have a 24 hours 7 day a week lead generation machine right at your fingertips. What is it? Your website! However, before you get leads you must have traffic. But not just any traffic, targeted traffic that generates sales. Remember this formula: Targeted TRAFFIC + LEADS = SALES.

Use these lead generation ideas to get a steady flow of traffic to your website

1) Lead generation ideas using money. Yes, that’s right it’s not possible to run a successful business without spending any money. You have to be willing to invest in yourself and your business if you want others to do the same. Even if you have a small budget you can use these lead generation ideas for social media using paid for ads that you create:

• Facebook Ads – Over 699+ million people worldwide connect with their friends and businesses daily on Facebook. Facebook Ads are optimized to help you get more people to visit your website or increase conversions. 

• Twitter Ads – Use promoted tweets, which are, regular tweets with the added bonus that they can reach more people who are interested in your business. They should be used to place your best content in front of the audience that matters to you at the right time. 

• LinkedIn Ads – Sponsored updates raise brand awareness, build relationships, and drive quality leads with Sponsored Updates. Extend your reach to the LinkedIn feed across the web, mobile, and tablet. 

• Google Ads – No matter what your budget is, you can display your ads on Google and the Google advertising network. Pay only if people click on your ads and visit your website. If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results. 

2) Lead generation ideas using time. If you are not at a point in your business where you can use your budget on advertising then you must spend more of your time on creating content and spreading it around the internet.  Using these lead generation ideas is more about giving (than taking). Give your target audience content they are searching for online. Give your target audience the answers to the question or problem they are trying to solve at that moment. Use these lead generation ideas to:

• Increase your blog content – The number one goal of your website is to be a marketing tool that drives more lead-generating traffic while you are working, sleeping, or playing. Giving your website fresh content will provide you visibility with Google and your target audience. Adding more blog posts to your website can be easy and fast if you follow these 5 time saving content creation tips.

• Write guest blog posts – The key is to learn how to create blog posts that attract clients. Start by writing content-rich guest blog posts for other bloggers, online magazines, entertainment sites or anywhere else your target audience may gather online. Giving guest blog posts will provide you with more exposure in your industry while establishing you as an expert on your topic.

Need to learn more about how to write a blog or what to post on social media?