5 Secrets to Attracting Ideal Clients Online and Offline

ATTENTION: Here’s The Secret To Attracting Your Ideal Leads Now!

The biggest problem local businesses have (online or offline) is attracting ideal clients. Before you can have sales you have to find (attract) your target audience.

After all your target audience is filled with your ideal clients (YES, buyers and sellers).

One thing is for sure: I have not met a single local business owner who has said: “I have way too many customers”. Have you?

The hardest thing to realize is no matter how great your product or service is even if EVERYBODY can use it, it’s important to know exactly who your ideal client is. Once you have identified who they are, finding them will become a lot easier.

True Story…

On a recent trip to the gas station, I noticed a pink display (see picture above) with product samples, several salespeople, and a banner that read “You’ll love this Stuff! Ask for your FREE demonstration”.

Caveat: For the record, this is not about the product whether it works or not. This blog is about lead generation and attracting ideal clients and how the salespeople are using their location specifically for attracting ideal clients.

Where to find your target audience

The classic marketing line all new real estate agents are taught is marketing and selling is all about…Location, location, location.

They could have setup:

at a car wash, however, a clean car would not have shown how the product works
in the grocery store parking lot but people in hurry wouldn’t be interested in a product about their car at that moment
in the mall, unfortunately, the demonstration may be on a TV and perceived as staged

None of these locations would have given the sales team the opportunity to do the demonstration on the potential clients’ actual car.

Using their car, the owner would instantly see results and know the product was not a gimmick.

The gas station is filled with their (salespeople) target audience… People who drive cars need gas on a regular basis.

It turns out what this sales team is doing was marketing genius!

Where are you attracting ideal clients?

There are pockets of places your ideal clients gather online. Yes, this includes all social media sites. Please don’t forget people follow hashtags, too. A few years ago hashtags were primarily used on Twitter. Now hashtags are used on Instagram and Tiktok.

You can also find your target audience on niche blogs. These types of blogs are created specifically for marketing to a particular niche market. They can be around a topic like; different types of spa services, weight loss for women over 40 or a specific group of people like Moms.

Another place you may not have thought of for attracting ideal clients is in Facebook groups and LinkedIn groups. This is where people gather to discuss specific topics, hold conversations and share information in a controlled environment.

“Spray and Pray” marketing method

Ask yourself are trying to attract ideal clients with the “Spray and Pray” marketing method? What’s that!?

Good question, you spray your marketing message to everyone (one example: handing out business cards to ANYONE who will take them) then pray someone will take the bait and become a client. With this method, you won’t even know if anyone is paying attention let alone start attracting your ideal clients.

I’m telling you from my own experience that doesn’t work. Your real estate business will not be as successful as it should be and you will go broke continuing with that method.

Content marketing method

Using content to build relationships teaches us something important about getting more people saying “yes” to our offers. Your challenge is to persuade the reader. Use your content to communicate an understanding of what your ideal clients need but want, almost as if you are reading their minds. All you need is a few simple website content tips that will easily enhance your blog post writing to start attracting ideal clients.

Your Savvy online marketing action plan…

5 steps to attracting ideal clients right now

Decide who is your ideal client. Be specific start eliminating as many people as you can.
Write down 5 to 7 places online where your target audience gathers online.
Prepare a no-cost irresistible free offer (demo) to show how your product or service works.
Create content (blog posts, videos, podcast) content around your irresistible free offer.
Start spending time in the places you identified building relationships and sharing your content.

The secret to attracting your ideal clients is simple…be where they are! If your target audience hangout is at a gas station then you should be there too.