Okay so let us start with the foundation…your website. Everything you do online should direct your leads back to your website. PERIOD. Why? This is the only place online you have control to guide your lead through your marketing funnel.
However when it comes to the basics for getting found online just having a website is not enough to get more online business. You need to establish a BIG online presence that will attract your target audience.
What is an online presence?
As important as having a website is, your online presence is more than your website. In fact, it is the information a potential customer, current client, or anybody else finds online about your business. It’s the information people see when they search the internet for your name or your business name.
An online presence is a combination of your website, profiles on Facebook, Twitter, YouTube, Linkedin, Pinterest and Yelp, other social media sites. All these things make up your digital tattoo.
What can an online presence do for my business?
An online presence can help your business grow. Here is a fact; 97% of searches for products and services start online. It is simple, you cannot be found if you do not have an online presence.
What is Search Engine Optimization (SEO) and what do I need to know about it?
SEO is the process of improving the visibility of your website to get Google and other search engines to send you free traffic. What you need to know is SEO is not something you do to your website once then walk away. You need a solid online marketing strategy to put into practice daily that will increase your exposure.
Where should I start to get my business online?
Start with the foundation, your website. Many business owners unknowingly give their webmaster complete control over their business website. It is important to have a website you can update on your own without calling your webmaster. You should know how to add content and modify to your blog. It is up to you to generate valuable content on a regular basis.
How do I get my website to show up in Google?
Incoming links to your site help Google determine how relevant your website is to the person performing the search. Make sure your website has relevant and useful content targeted to a specific audience. Other sites will link to your content if they think it would be helpful to their visitors. Use your social media presence to help tell the world about your website. Make it easy for your website visitors to share your information with their friends and colleagues.
How can I use free resources to increase my online visibility?
The best free resources you have is you. The second best free resource is your ability to write. If you do not want to write, you can easily create content using your voice. Either way, it is important for potential clients to get to know, like, and trust you. So use what you know to show your expertise about your niche. Good content is rewarded with likes on Facebook, tweets from Twitter, shared on LinkedIn and links from other sites.
What’s next?
Discover how to use your website and online presence to attract new leads, more traffic and customers 24-7 with a customized online marketing plan. Take the Quiz to find out exactly what you need to do next.
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