Four of the Best Online Marketing Tools for 2023 (You Already Have)

HAPPY NEW YEAR!

Want to know the best online marketing tools for this year?

It is time for a couple of New Year Business Resolutions. In 2023 is your medical spa going to reach some amazing new goals? You are doing well with online marketing (or are you?), but you can always do better.

To start off in the best possible position for growth (more leads, more reviews, convert more consultations to booked procedures, etc.) you need the best online marketing tools that will generate the most results in the shortest amount of time.

Well, there’s no need to reinvent the wheel or take time searching for tools to fill your small business toolbox. You have an arsenal of powerful tools right at your fingertips.

The best online marketing tools you already have

 1) Your Website

Yes, your website is the best online marketing tools!

But only if you use it like one.

This tool has the ability to help you attract your target audience 24 hours a day, seven days a week and even while you sleep. Far too many medical spas and small business owners create a WordPress website without understanding why Google loves WordPress for driving traffic, SEO and how to get the most out of it.

Your WordPress website builds the foundation of your business. Every marketing strategy you implement both online and offline should start from, or lead to, your website. Resolve to use your WordPress website this year as an online marketing tool lead generation machine.

Note: There are several tools that can be used to be a website. WordPress is my personal favorite.

2) Your Content

Content really is king.

This is another one of the best online marketing tools! Without content your WordPress website is not growing.

This is not any content you find around the internet and then repost on your website. The content I’m referring to is based on you quickly and easily creating blog posts that attract clients. This fresh content you create for your WordPress website is filled with information your target audience is already searching for online.

Your website content provides a platform to show off your expertise. It allows your potential clients to get to know, like, and trust you.

If content is king, then consistency is queen!

Resolve to create content this year on a regular, consistent basis.

3) Your Marketing Plan

Okay so just having a WordPress website, adding occasional content and uploading pictures to Facebook is not a marketing plan. Your marketing plan should be strategic. To be one of the best online marketing tools your marketing plan should focus on exactly who you are marketing to and no one else.

Your marketing plan should be S.M.A.R.T.

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

WHAT!

You don’t have a marketing plan? Resolve to implement a marketing plan that involves using your website, creating content, using social media and monitoring your results weekly.

4) Your Google Analytics

Here’s the deal, numbers (or data) is a marketer’s best friend! Why? It gives you the information you need to start and stop strategies that are not working. The numbers don’t lie. They empower your business decisions allowing you to shift resources to more effective strategies.

The only way you can tell what’s working in your marketing plan (or not) is by tracking the results. Consider your website numbers, known as analytics, as a crystal ball to see exactly what your leads are telling you to do next.

There is an old saying, “What gets measured gets managed”.  Not only resolve, but make it point (you may want to add this to your business resolution list), to monitor your results on a weekly basis.

How ready are you to use the best online marketing tools to grow your business in 2023?

Starting is hard. But irrelevance [and failure] is even harder. This is why I created a FREE quick-and-easy to use ebook for medical spas to help you implement the best online marketing tools that you already have.