5 Reasons Why Local Businesses Should Analyze Google Business Profile Directions Requests
As a medical spa director, nail technician, or esthetician, it’s essential to understand how customers are finding and interacting with your business online. One key metric, that is often overlooked to track is the number of Google Business Profile directions requests that your business receives on Google Maps.
A medical spa should analyze the directions requests their business receives on Google Maps through their Google Business Profile for several reasons. Mainly, it can provide valuable insight into how customers are finding the business and the areas from which they are coming. This can inform decisions on where to focus marketing efforts and which areas to target for patient acquisition.
In this article, we will discuss the importance of tracking and analyzing directions requests from Google Business Profile for your business and how it can be used to improve your bottom line.
In 2022 Google changed the name from Google My Business to Google Business Profile so you may still see these names used online and on this website.
Before we dive in let’s answer two frequently asked questions first…
What is direction request in Google My Business?
A feature that allows customers to request directions to a specific business location. This feature can be accessed by customers through Google Maps or the Google Search results page.
How do I change the directions to my business on Google Maps?
Log in to your Google My Business account, go to your location, edit the address, save the changes and it will be updated on Google Maps.
Here are five reasons why you should be analyzing Google Business Profile directions requests for your local business:
- Identify Popular Routes: Tracking the number of Google Business Profile directions requests can help you understand the most popular routes that customers take to reach your business. This information can be used to optimize your business listing and make it more prominent for customers looking for businesses along those routes.
- Measure Foot Traffic: By analyzing the number of Google Business Profile directions requests, you can get an idea of the volume of foot traffic that your business is receiving. If you notice a decline in the number of directions requests, it may be an indication that foot traffic is also down and that it’s time to take action.
- Monitor Local Search Rankings: The number of Google Business Profile directions requests that your business receives can also be used as a metric to measure the success of your local SEO efforts. As your business moves up in the local search rankings, you should see an increase in the number of directions requests.
- Identify Problems with Your Business Listing: If you notice that your business is receiving a high number of directions requests but very few customers are coming through the door, it may be because there’s a problem with your business listing. Analyzing the directions requests can help you identify the issue and take steps to fix it.
- Improve Marketing Efforts: By analyzing the number of directions requests for your business, you can understand which marketing efforts are working and which are not. This information can be used to fine-tune your marketing strategy and ensure that your budget is being used in the most effective way possible.
Overall, analyzing directions requests from your local business on Google Maps can provide you with valuable insights into how customers are interacting with your business.
By tracking this metric, you’ll be able to optimize your business listing, measure foot traffic, monitor local search rankings, identify problems with your business listing and improve marketing efforts to help drive more traffic and sales to your local business.
By the way, if you really want to maximize your business listing this checklist, Google Business Profile Domination Checklist, lays it all out for you! Grab it here: ProfileDomination.com
