Website Strategy Checklist: 7 Ways To Spring Clean Your Website

Ahhh…YES, spring is in the air!

One of the biggest parts of Spring is spring cleaning and getting rid of clutter. If your website is not maximizing its marketing effectiveness for your local business then you need a spring cleaning. 

Are you ready to give your Medical Spa website an overdue spring cleaning?

You’re in luck!

Your website is the online face of your Medical Spa, so it’s critical that it represents your brand and services accurately.

This spring cleaning checklist will help you make sure your website is a positive reflection of your business:

    1) Clean out old content.

This website strategy is key to keeping your visitors longer. If you have medspa content on your website promoting sales or events that have already taken place it’s time to remove them. Displaying old content, especially on the home page or your Google Business Profile may lead visitors to think your site is not kept up to date with relevant information. 

2) Include bright new images or videos.

There is a saying – a picture is worth a thousand words. It is a proven website strategy adding images and video keeps visitors on your site longer. In addition, adding images or videos will help you sell products. It doesn’t matter if your products are physical or virtual you can create images for them.

   3) Update your photos.

Are you using the most current photos taken around your medical spa? Your professional images (not stock photos) can determine how potential clients and patients trust you. Remember to buy from people they know, like, and trust. Image is everything so make this website strategy work for your spa.

  4) Verify on different browsers.

Here’s an advanced website strategy…Have you ever checked to see how visitors see your website? You may be shocked to learn websites look different when viewed on different browsers. There are many web browsers to choose from, check the most popular browsers used by your visitors.

  5) Add fresh content to your blog.

If your website is not frequently updated you are missing a huge opportunity. Both your visitors and Google want to see fresh content. Adding a blog to your website with relevant information will drive more traffic and will help your visitors see you as an industry expert. Note: you can easily start using this website strategy today. Now is the time to create a spa content marketing plan. 

  6) Make use of social media.

Make it easy for your visitors to share your information across social media platforms. Use buttons to help visitors quickly spread your website on Facebook, Twitter, LinkedIn, and social bookmarking sites. Use buttons to help visitors quickly “like”, “follow” and “connect” with you on social media. Check out my blog “How to Tell if Your Social Media is Working To Drive Traffic”. 

 7) Revive with technology.

Remember, your website is the hub of your business. If you have been neglecting it you may need to revisit your website strategy to perk things up. Use your website to help you automate routine tasks, monitor your traffic, measure your marketing campaigns, and keep your business open 24/7. Need help figuring it out, let’s chat! 

Visiting your medspa website will be more engaging if you clear out old stuff during your spring cleaning.

By following this checklist, you’ll be able to give your Medical Spa website a much-needed spring cleaning. With a few simple tweaks, your website can be a positive reflection of your business. So, don’t wait – start spring cleaning your website today!

Ready for your local business website “Spring Cleaning”? But you still need some FRESH content ideas you can immediately put into practice. Then this FREE ebook, Medspa Marketing Secrets Blackbook, is the solution you need. You can grab your copy here: http://MedspaSecretsBlackbook.com