Marketing Ideas For Medical Spas – Should You Forget This One?

Is Groupon Still One of the Top Marketing Ideas For Medical Spas?

You’ll be surprised to learn Groupon is seen as a discovery engine. This is why Groupon is perceived as one of the top marketing ideas for medical spas.

Most people hear the word Groupon and they quickly think of getting a discount.

When Spa Managers hear the word Groupon they often think of getting more customers.

When Spa Managers hear the word Groupon they often think of getting more customers.

However, some also think of bargain hunters.

But, when I hear the word Groupon, I think of there is a better solution to attract new customers with a higher return on investment.

When I think about the word Groupon as it applies to top marketing ideas for medical spas and attracting new patients consistently, especially if you’re eager to scale to multiple 6 & 7 figures.

Here’s what comes to my mind…

• Sadly customers aren’t coming back. According to research, heavily reducing your services on Groupon draws bargain hunters who are unlikely to return as actual full pay clients.
• It will cost you money to use Groupon. For example, let’s say your product is worth $1000. You can only charge $500 if you give a 50% discount. You only make $250 after Groupon’s 50% cut so you actually lose $750.
• There is no brand loyalty for you with Groupon, thus your business will not be remembered. In fact, most ads use the exact same stock images. Using a Groupon diverts attention away from your company. After all, it was Groupon that offered the coupon and the discounted deal to your buyer
• There is so much competition offering varying (low) prices. You want sales and you don’t have to give deep discounts to get them so how do your compete? By lowering your prices even more. Which is not a good idea for your long-term growth and success.
• Where medical spas miss an opportunity and fail is not having a solid plan for up-sells and growing their email opt-in list for repeat business from these Groupon customers. Simply stated, learn a better solution for attracting customers who are prepared to pay a little bit more because they value what you’re offering.

So you may ask is Groupon bad for business?

Here’s the bottom line for every Spa Manager: Target your ideal client (rather than a “maybe” customer) by deliberately positioning your offer in front of those who not only want your service but can also afford to pay full price for it.

Let me share how every Spa Manager can make this a reality – You simply need to focus on two things to acquire full-paying recurring customers:

1) put your offer in front of individuals who are willing to pay full price, and

2) select who to show your advertising to since you get a lot more for your money.