Choosing a medspa specialty to BOOST lead generation
The Quote
“It is those who concentrate on but one thing at a time who advance in this world. The great man or woman is the one who never steps outside his or her specialty or foolishly dissipates his or her own individuality.“
~Og Mandino
This is one of many amazing quotes by Augustine Mandino II.
- Augustine Mandino II A.K.A. “Og” was an American author
- He wrote the bestselling book “The Greatest Salesman in the World”
- Comments on Amazon include: “One of the best books to read which can transform yourself by applying simple scrolls in your day-to-day life to achieve success.” ~ Sanjay Gailkwad
The big idea here is to simply F.O.C.U.S.!
Follow
One
Course
Until
Successful
Simply following one course until successful in your business. Choose or discover your medspa specialty (some call it a niche) then put your efforts all in to go deep into this skill until you are an expert.
Here’s how this applies to choosing a medspa specialty to attract new patients consistently:
- Make sure you have a specialty that helps your medical spa standout
- There is limited competition if you choose a specialty and become the very best at that service
- Having a specialty will help streamline your consultations because you know the exact relevant questions to ask and most of the answers the potential patient will give
- Use the expertise in one area to provide other products and services that complement your core specialty
- Obtain potential patients’ trust as a thought leader and expert in your specialty
So, let’s put choosing a medspa specialty into action:
- Take a look at your scheduled appointments to see what service is scheduled the most
- Review patient feedback to manage your reputation around services and discontinue services that don’t get good feedback
- Ask for more reviews from your specialty then make sure you are using them as social proof
- Keep a list of the types of questions asked during consultations
- Use your social media platforms to constantly provide informative posts about your specialty
- Seek out local media (TV, magazines, health expos, etc.) to talk about your specialty
- Create a frequently asks questions (FAQ) blog post about your specialty
- Most importantly don’t be afraid to be seen as the Expert
Here’s a list of 16 popular ideas for a medspa specialty
- Facial treatments
- Laser hair removal
- Botox and fillers
- Microdermabrasion
- Chemical peels
- Massage therapy
- Body contouring and sculpting
- Acupuncture
- Medical-grade skincare
- Med spa treatments such as IV therapy, oxygen therapy, and PRP therapy
- Dermal needling
- Cellulite reduction
- CoolSculpting
- Body contouring
- Vaginal rejuvenation
- Platelet-rich plasma (PRP) treatments
What’s the #1 myth for not having a medspa specialty?
One common myth for not having a medical spa specialty is that it limits the potential client base and revenue stream. Some believe that by offering a wide range of services, they will appeal to a larger audience and have more opportunities for growth.
Don’t believe the hype!
Why?
Because this approach can often lead to the dilution of the brand and a lack of focus, making it harder to stand out in a competitive market. Having a clear medspa specialty allows a medical spa to differentiate itself and attract a specific target market, ultimately leading to more effective marketing and better financial performance.
Don’t Miss Out on This Simple Way to Attract Patients to Your Business
If you’re one of the Medical Spa Practitioners who is excited to really make this work for you, take a couple of minutes to download my Medspa Marketing Secrets Blackbook at http://medspasecretsblackbook.com/. This makes it easy for you to quickly jump-start marketing and promotion efforts without putting a detailed social media plan in place first.
